Introduction

This Cookie Policy explains how Amplify Data (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website in accordance with the New Zealand Privacy Act 2020.

This policy should be read in conjunction with our Privacy Policy, which provides comprehensive information about how we collect, use, and protect your personal information.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.

Cookies typically contain:

• The name of the website that created the cookie
• A unique identifier
• An expiration date
• Information the website wants to remember about you

2. How We Use Cookies

We use cookies and similar technologies to:

• Enable essential website functionality
• Remember your preferences and settings
• Understand how you interact with our website
• Improve website performance and user experience
• Analyze website traffic and visitor behavior
• Deliver relevant marketing content
• Measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as security, session management, and form submission.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve website performance and user experience.

3.3 Functionality Cookies

These cookies enable enhanced functionality and personalization, such as remembering your language and region preferences, storing your login details, and providing live chat support.

3.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

4. Third-Party Cookies

Third-party cookies are set by external services we use on our website. These include:

• Google Analytics: Web analytics to understand visitor behavior
• Google Ads: Advertising and remarketing campaigns
• LinkedIn Insights: Professional network analytics and advertising
• Facebook Pixel: Social media advertising and conversion tracking

These third parties have their own privacy policies governing how they use information.

5. Your Cookie Choices and Control

5.1 Cookie Consent

When you first visit our website, you'll see a cookie banner asking for your consent to use non-essential cookies. You can accept all cookies, reject non-essential cookies, or customize your preferences by category.

5.2 Browser Settings

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent.

Common browser cookie settings:

• Google Chrome: Settings > Privacy and security > Cookies
• Mozilla Firefox: Settings > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions

5.3 Impact of Disabling Cookies

Please note that disabling cookies may affect your experience on our website:

• Some features may not function properly
• You may need to re-enter information more frequently
• Personalization features will not work
• We cannot remember your preferences

6. Privacy Act 2020 Compliance

Our use of cookies complies with the New Zealand Privacy Act 2020. We inform you about cookies before they are set, obtain consent for non-essential cookies, allow you to control your preferences, and provide clear information about data collection and use.

7. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. When we make significant changes, we will update the “Last Updated” date and notify you through a website banner.

8. Contact Us

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

• Email: privacy@amplifydata.org.nz
• Phone: 09 558 7751

If you have concerns about how we handle cookies and personal information, you can contact the Office of the Privacy Commissioner at www.privacy.org.nz or phone 0800 803 909.